Aquaculture Stewardship Council and Pescanova team up for the South Beach Seafood Festival

MIAMI – In October, the Aquaculture Stewardship Council (ASC) North America and Pescanova USA bring certified seafood to South Beach. Together, the global, nonprofit and sustainable seafood producer will showcase the best of certified shrimp at the country’s premier shellfish celebration on 10e Annual South Beach Seafood Festival.

Held October 19-22, the South Beach Seafood Festival is a coastal event like no other. The festival will host more than 15,000 “seafood” gathered over four city blocks to celebrate and sample a range of delicious, quality seafood, as well as live music and other culinary activities under the palm trees on the shores. sandy beaches of Miami Beach.

The event will see Pescanova serve langoustine samples of their ASC-certified and responsibly raised Vannamei prawns to VIP attendees. The organizations will co-host a booth showcasing the quality flavor and benefits of certified seafood, handled with care, through an array of lively Miami-style activations. Entrants will have a chance to win ASC-branded shades, limited-edition t-shirts, and ASC-certified responsibly farmed shrimp from Pescanova.

The South Beach Seafood Festival is one of dozens of steps the ASC is taking this year as part of its first-ever marketing campaign in the United States. Its 2022 “New Way to Seafood” class features in-restaurant events, grocery sampling programs, food festivals and digital activations in Minneapolis, Miami and Philadelphia in collaboration with ASC-certified brands and distributors. South Beach’s partnership with Pescanova is one of the campaign’s largest, backed by nationwide digital engagement throughout 2022 and beyond.

“When we planned our 2022 U.S. tour, we knew South Beach was a go-to destination for ASC, not only because of its scale, but also because it allows us to engage with some of the best seafood lovers. of the country,” said Athena. Davis, Director of Marketing, ASC North America. “Pescanova is an exciting partner to dive into the seafood scene with ASC, as we share the value of our program in Miami and across the country. The ability to make informed and responsible decisions about what we eat and drink. “where it comes from should be available to everyone. Companies like Pescanova help make that possible.”

“Pescanova has been providing quality seafood since 1960, and as our reach has grown, our sustainability program has evolved in incredible ways,” added Chris Maze, President and CEO of Pescanova USA. “Our partnership with ASC not only demonstrates that farming can be done responsibly at scale with the right certification and label in place, but that it results in great-tasting, top-notch products that we look forward to. share with beachgoers this fall.”

Pescanova has three ASC-certified processing plants and several ASC-certified farms in two countries, having sold more than 20,000 tonnes of ASC-certified products in 2021 globally, including its best-selling Vannamei shrimp, available in the United States at Target , Albertson’s, Food Lion, Harris Teeter and Hitchcock Markets.

The “Pescanova Blue” sustainability program promotes more sustainable operations and practices with the biological, environmental, technological, economic, commercial and social aspects of their business.

ASC develops and maintains the strictest industry standards for:

  • Improve the quality and safety of farmed seafood products.
  • Ensure the integrity of the supply chain from farm to store.
  • Provide the most complete transparency through public disclosure.
  • Protect the environment, workers and communities.

The ASC Sea Green label only appears on seafood products from operations that have been independently assessed and certified as environmentally and socially responsible. Additionally, ASC recently announced the launch in 2022 of its new Chain of Custody module which aims to further address issues such as seafood fraud and mislabelling, food safety and the use of antibiotics, and to increase the possibilities of physical control of the products.

The ASC Certification Seal is the best way to ensure that the seafood you buy is what it claims to be. For more information, visit NewWaytoSeafood.com.

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