Crafty Counter and MindBlown Seafood squabble over investments and more in ‘battle of the brands’

Vegetable brands Clever counter and Amazing seafood are competing for new investment funds and a chance to grow their businesses in Battle of the Marksa production of Better for You Media.

“This week we see a match of two highly motivated women-led teams who have created very large spaces for growth and innovation”

In Battle of the Brands, two better-for-you food companies face off in a two-minute audition trailers. Competitors are matched based on their “weight class,” which compares key characteristics such as company sales data, founding history or social media audience size.

Each week, fanbases of competing brands have the opportunity to vote for their favourite; the brand with the most votes wins the right to appear in a full Season 1 episode of Behind the Wrapper, a how it’s done show hosted by legendary TV host Marc Summers.

The winning brand also has the opportunity to secure funding from investors and sell in a direct-to-consumer QVC-style home shopping show.

© Counter Crafty

Women’s competition

During the week of August 22-28, Crafty Counter founder Hema Reddy will take on the mother-daughter team of Mindblown Seafood. Shelley Van Cleave and Monica Talbert for the first prize. Crafty Counter is the creator of WunderEggs, the first ready-to-eat vegan boiled eggs. WunderEggs are currently available at over 300 retailers across the United States, including dozens of Target locations.

Mindblown Seafood produces an award-winning line of shrimp, scallops, crab cakes and other plant-based seafood. Now available on Sprouts Markets and select Publix sites, the company has secured investment and endorsement from celebrity chefs such as Tom Colicchio and Spike Mendelsohn.

Puffed seafood + Tom Colicchio
©Mind Blown Seafood Co.

Previous rounds of Battle of the Brands featured plant-based innovators such as Big Mountain Foods, Dandies, Milkadamia, and Lesser Evil.

“This week we see a matchup of two highly motivated women-led teams that have created very large spaces for growth and innovation,” says Summers. “Crafty Counter and Mind Blown have consistently grown their product line and brand awareness tremendously in a short time and are on track for major success.”

Comments are closed.