Serve heritage recipes in a snap
Ceres Foods introduces liquid masalas, aimed at capturing the flavors of traditional recipes, for busy home cooks
For me the only way to make a sorshe bata mach, the popular Bengali dish of fish in mustard paste, involves soaking and grinding a carefully balanced proportion of black and white sesame seeds. I didn’t mind going through this undeniably laborious task of extracting the right flavors from this dish that reminds me of home.
So naturally I was reluctant to try a ready-to-use liquid masala. After all, how can cutting a packet result in the same creamy paste I get from grinding green chilies, onions and ginger together? Nevertheless, when Ceres Foods, aiming to bring restaurant-style cooking to home kitchens, launched its Liquid Mustard Fish Masala, with the promise that even a beginner could achieve the same results as an experienced cook , I was intrigued.
Following the instructions, I took enough batter to make mustard fish for one person. (whole packet is for 500-750g of fish or any vegetarian substitute). Within 15 minutes my curry was ready and the results were quite authentic, delivering a freshness of flavor and a pleasantly zesty mustard punch.
Like many pandemic launches, this brand also aims to simplify and reduce cooking time for complex dishes. Their latest collection features the sorshe bata (mustard fish) I tried, as well as nalli nihari, laal maas and kosha mangsho. All you have to do is buy the main protein (choose between meat, fish, paneer, etc.), add Ceres liquid masala, and cook according to package directions. The company, which works with chefs to create ready-to-cook curries, sauces, hot sauces and frozen snacks for Indian and Oriental cuisines, also offers a wide range of “Moi Soi” Oriental sauces.
The founders of Ceres Foods – Deb Mukherjee, Jagmandeep Singh and Amit Mange also bring their experience from the hospitality and food industries. As professionals who have worked in the food and beverage industry, the trio decided to pool their expertise to create a product that makes cooking easier, but also ensures consistent, authentic flavors with preservative-free blends. made with natural ingredients. “We invested heavily in research and development to get the taste right, which is also why many restaurants choose to use the brand’s ready-to-use pasta.” This is Ceres Food’s first foray into liquid masala for home consumption. The plans for these dishes, however, have been perfected over 10 years for the food and beverage industry.
Explaining the benefit of using a liquid masala over the more traditionally used powdered version, Deb says, “It saves preparation time. You also don’t have to store all sorts of ingredients all year round. Our liquid masalas have an easy-to-follow process that makes cooking easy, even in commercial kitchens without a skilled chef. Ceres products can be stored at room temperature (up to 35 degrees Celsius) and come with a shelf life of twelve months.
Deb adds, “The need for liquid masalas for the home came from our personal needs to be able to eat our favorite dish whenever we wanted at home. As we already serve professional kitchens, targeting the domestic market was not a big challenge. “He says they started with the most popular liquid paste to test the market, and the response encouraged them to think of more dishes.